Monday, January 14, 2008

McClatchy inks Hispanic deal with ImpreMedia

From the ImpreMedia Press Release:

ImpreMedia, the No.1 Hispanic news and information company in the U.S. in online and print, today announced agreements with the Spanish-language publications of The McClatchy Company that will create the largest online and print advertising platform in the nation serving the Hispanic market. The platform will allow National advertisers to obtain significant penetration in 18 top U.S. Hispanic markets including nine of the Top 10 Hispanic markets.

Promising an efficient one-stop solution to reach 18 top U.S. Hispanic markets, including New York, Los Angeles, Miami, Fort Worth/Dallas, Houston, Chicago, the Central Valley of California and San Francisco, the companies will work collaboratively with each other to offer advertisers an effective way to reach a National Hispanic audience unmatched by any other Hispanic marketing vehicle. The parties will leverage their complementary strengths in offering the new platform to the marketplace and support it through their individual sales, marketing and production departments.

“McClatchy is very pleased to be involved in this innovative network. Our Spanish-language products bring great audience reach to the equation, and we look forward to offering our advertisers a national buy,” said Frank Whittaker, McClatchy Vice President of Operations.

McClatchy’s participating Spanish-language publications include El Nuevo Herald in South Florida, La Estrella in Fort Worth/Dallas, Texas, and Vida en el Valle, which serves the California communities of Fresno, Merced, Modesto, Sacramento and Stockton.
H/T: Jose and Los Miquis de Miami

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