Wednesday, March 14, 2007

Headline Dissonance

A lot of people might be surprised to learn that newspaper headlines aren't written by each article's author. Instead they are written by specialists called headline editors. Of course their work is very important because the headline is probably the most important factor in determining whether a reader will read an article or skip it.

But headline editors also have a big responsibility to capture the essence of the story in an unbiased manner because some people will read only the headline, skip the story and walk away with an impression of what the story said.

Well, Robert from 26th Parallel takes a look at some recent Herald headlines and discusses whether they were really appropriate to the story content.

1 comment:

ziva said...

Ana giving to the poor? Ha, I can imagine her "A" list of charities. PETA, Greenpeace, Amnesty, and number one--Ana's closet.